Our Process
Research first. Design second. Documentation included.
Discovery
Research Before Design
Before touching design tools, we review behavioral research relevant to your industry and goals. Most agencies skip this step entirely.
- 30-45 minute discovery call
- Industry-specific research review
- Competitive analysis from research perspective
- Initial hypothesis formation
WHAT YOU GET
Research brief outlining relevant studies and initial predictions about what will work for your business.
Strategy
Research-Backed Plan
You receive a strategy presentation showing the specific research that will guide our decisions — with researcher names and findings, not generic advice.
- Literature review presentation
- Specific researchers cited (Kahneman, Cialdini, etc.)
- Testable hypotheses with clear predictions
- Measurement framework defined
WHAT YOU GET
Strategy deck with research foundation, hypotheses, and design direction — all traceable to specific studies.
Design & Build
Decisions You Can Ask About
Every design choice references specific research. Ask why we did something, and we'll explain the thinking — not just say 'best practice.'
- Logo, color, and typography with research rationale
- Navigation structure based on working memory research
- Custom Next.js development
- Weekly progress updates with reasoning explained
WHAT YOU GET
Designs with documented reasoning for every major decision. Not just 'what' but 'why' backed by research.
Launch & Measurement
Documentation Included
You receive documentation explaining key decisions and a plan to measure if our predictions were correct. Transparency about what works and what doesn't.
- Research Rationale Document (15-25 pages)
- Full explanation of design decisions with citations
- Measurement plan to test hypotheses
- 30-day support and results review
WHAT YOU GET
Complete documentation you can share with stakeholders, plus a plan to measure if our research-backed predictions were correct.
How This Differs From Traditional Agencies
Traditional Process
The Problem: Design based on intuition. No documentation. No research backing.
Our Process
The Difference: Every decision backed by research. Full documentation explaining why.
You'll understand not just what we designed, but why — and which research informed each decision.